In our earlier blog post, we discussed vital things to look out for in a telehealth platform. Once you have successfully established telehealth software for your practice, you have many avenues to build your practice online.
This blog post details a few tips to help you reach more potential clients and grow your business online.
1. Establish an online presence – Start with a website.
Most people look for healthcare providers online, and a website is a great place to establish your experience and expertise to attract more clients. Start with a website that demonstrates details about you and your practice succinctly! Remember, your website will impact individuals’ perceptions of you and your practice, so ensure that you keep your website professional, informative, and easy to navigate.
- Make the most important pages (About, Contact and Services) of your website easily accessible. Ideally, these should all be visible on your website header and every page of your website.
- Check for grammar, spelling, and formatting errors – this might be obvious, but simple mistakes often make a website look unprofessional.
- Test the website for any software bugs or navigational errors.
- Make sure all of your links work; if you’re linking to external websites, you may need to re-check your links occasionally.
Services such as WordPress, Wix, or Webflow can help you build your website quickly using pre-existing templates. OptiMantra also offers a website set-up package – a set of website templates that are easily customizable with reasonably-priced website development and maintenance services that allow you to build a website for your business quickly and efficiently.
2. Seek online reviews
Create an account on Google for your practice and actively seek reviews from your clients. A good review instantly catches the eye when a potential client looks you up through a Google Search. If you have a less favorable review, respond to the client through Google to understand why they had a less-than-good experience.
It is important to close the loop on each review conversation to establish your practice’s responsiveness and openness to feedback.
3. Start taking online bookings.
Check if your telehealth software allows you to publish appointments and take bookings online – facilitating online bookings makes it easier for new and existing patients to schedule with you and reduces the burden on your office staff. One note – ensure that your online calendar syncs with the offline calendar that your practice uses, so your online availability is always up-to-date.
4. Use social media and SEO
Expand your website reach by creating a presence on social media channels. Instagram and LinkedIn are great places to share your expertise and build your brand.
Your website ranking on search engines like Google depends on SEO (search engine optimization); several factors influence your SEO, but the best approach to boosting your ranking is to regularly publish relevant content on your website and link it to your social media accounts.
5. Invest in digital marketing
Reach new clients through digital marketing. In addition to engaging your clients with relevant, click-worthy posts on social media and your blog, online advertising is an excellent way to reach new clients. Ads on search engines (Google, Bing, Yahoo) and social media (Facebook, LinkedIn) can bring your practice in front of patients looking for a provider. Spend some time thinking through the most relevant keywords for your practice and imagine what your patients might search. They may focus on your modality and services, such as “nurse practitioner near me” or “IV hydration services,” or “What to do for a backache?”. Make sure you also set a geographic area in which you want to show your ads to make sure they are targeted to the right demographics. The good news is that you only pay for many of these services if someone clicks on your ad.
6. Improve care delivery with a virtual assistant.
Consider a virtual assistant to improve practice communications. A virtual assistant is an AI-supported tool that could enhance care delivery by supporting clients in providing basic information. A good virtual assistant is built with healthcare intelligence and offers credible answers to client queries. A virtual assistant could ease your work in a big way by answering client questions during off-hours and reducing the burden on office staff during the week.
If you don’t have a virtual assistant, a robust set of FAQs that covers most of the questions patients have – about scheduling, services, pricing, treatment options,
7. Engage on email.
Collect email addresses of current and potential clients and regularly engage them by sending emails that address some of the most pressing and newsworthy in your discipline. An email lands into people’s inboxes, thereby increasing readership, and also helps establish your expertise.
With emails, you also get a chance to personalize communication by sending out appointment reminders, birthday wishes, and promo codes. These occasional messages keep you at the top of your clients’ minds.
Need help establishing your online presence? Our team can help you. Schedule a demo with our team here.